Empower the Future of Marketing
很多时候,医药品牌花费大量精力准备消费者患教信息,而事实是,患者经常拒绝被教育。尤其在消费者化程度高的医疗品类中(如高血压、糖尿病、鼻炎、睡眠障碍、癣症等),消费者的决策参与度更高,甚至是品牌的主要决...
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